Data is the lifeblood of modern businesses, but raw data alone doesn’t tell you much. To unlock its potential, you need analytics—the process of turning data into actionable insights. Analytics can be broken down into four key types: descriptive , diagnostic , predictive , and prescriptive . Each type answers a unique question about your data and plays a critical role in helping your business make smarter decisions. In this post, we’ll explore what each type of analytics does

In today's fast-paced and data-driven environment, organizations rely heavily on Key Performance Indicators (KPIs) to make informed decisions. Yet, many organizations face a troubling challenge: the historical figures presented in Quarterly Business Reviews (QBRs) frequently change, leading to confusion and mistrust among executives and boards. This post examines the reasons behind these inconsistencies and highlights the critical role of data governance in ensuring reliable